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#04 - Using Authentic Storytelling to Build a Community Around Your Brand, With Jessica Kellner of BARK Media

January 14, 2019

#04 - Using Authentic Storytelling to Build a Community Around Your Brand, With Jessica Kellner of BARK Media
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In today’s episode we speak with Jessica Kellner, one of the four co-founders of BARK Media, a B corporation located in Lawrence, Kansas. The BARK Media folks help impact driven brands craft their content strategies to help share their unique mission.


Welcome back to the Grow Ensemble Podcast. In today’s episode we speak with Jessica Kellner, one of the four cofounders of BARK Media, a B corporation located in Lawrence, Kansas. The BARK Media folks help impact driven brands craft their content strategies to help share their unique mission. Jessica shares a list of valuable insights in today’s episode.

At the highest level, she’s going to talk about marketing not just being a means of turning some specific metrics that you want to see, but rather an opportunity, almost an obligation to build a relationship with a community around your brand and company.

She talks about fundamentals that you’re going to need to hit to execute on an effective communication and marketing plan and as well, she’s going to talk about the importance of collaborating with other folks in your space and industry, and also in the social enterprise sphere. So stay tuned for an incredible conversation and episode with Jessica Kellner of BARK Media.