#17 - How to Build a Community Around Ethical Shopping & Fair Trade Goods with Liza Moiseeva, Co-Founder & CMO of GlobeIn

April 09, 2019

#17 - How to Build a Community Around Ethical Shopping & Fair Trade Goods with Liza Moiseeva, Co-Founder & CMO of GlobeIn
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How do you transform a product into a catalyst for lasting, positive change? One entrepreneur in the ethical and fair trade fashion space believes that creating a community around your brand just might be the key. From model to marketing, her business...


How do you transform a product into a catalyst for lasting, positive change? One entrepreneur in the ethical and fair trade fashion space believes that creating a community around your brand just might be the key. From model to marketing, her business works to create a deep connection between digital customers and artisan groups all around the globe. More importantly? It’s working.  

Value, loyalty, growth–they’re achievements that every business strives for, but how does one actually attain them? In today’s podcast, Liza Moiseeva, Co-founder and CMO of GlobeIn, a fair trade subscription box and ethical online marketplace, shares what she believes might just be the key to them all.  

A talented entrepreneur with a history in the nonprofit and social good sector, Liza attributes much of her success to community building. From running meetups with like-minded people to interactive Facebook Lives, a strong community has always been at the heart of Liza’s achievements.  

Today, we get to hear about Liza’s invigorating perspective on community and growth through the context of GlobeIn, an exciting player in the ethical fashion world. They’ve managed to navigate a competitive industry while still promoting sustainable consumption, build a network of passionate and engaged customers and create powerful, lasting change for artisan groups all around in the world. What’s not to love? Tune in to hear all about it.