#20 - Building an Impact-Driven Business on Justly Made, Award-Winning Tea with Paul Bain, Chief Tea Captain at Justea

April 30, 2019

#20 - Building an Impact-Driven Business on Justly Made, Award-Winning Tea with Paul Bain, Chief Tea Captain at Justea
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Paul Bain is both the CEO and “Chief Tea Captain” at JusTea, where a group Canadians have partnered directly with Kenyan tea farmers to provide ethical, sustainable (and delicious!) fair trade tea. On this Grow Ensemble Podcast, Paul shares the...


Paul Bain is both the CEO and “Chief Tea Captain” at JusTea, where a group Canadians have partnered directly with Kenyan tea farmers to provide ethical, sustainable (and delicious!) fair trade tea.

On this Grow Ensemble Podcast, Paul shares the origin story of JusTea, telling how a 2012 trip to Africa with his dad inspired this business idea to both provide this high-quality, antioxidant-rich tea to an audience in North America, while at the same time creating sustainable employment for Kenyan tea farmers.

Since starting Justea in 2012, these folks have racked up the accolades and impact:

  • They created Kenya’s first-ever, small-scale farmer-owned artisanal tea factory
  • They’ve created over 200 jobs for youth and women in rural Kenya
  • AND their Purple Tea recently won 2018 “Product of the Year” BCFPA Awards.

Paul and the JusTea team have truly found a balance between providing an excellent product while making a considerable impact.

Check out our conversation to find out how they’ve achieved this balance as well as:

  • How JusTea came to be, and what significant impact they are making on the ground in local communities in Kenya where the tea is produced.
  • How Paul and his JusTea team communicate while being spread amongst Kenya and Canada
  • How Paul is evolving himself personally as a business owner and social entrepreneur given his non-business background.

Check out full show notes here: https://growensemble.com/justea-paul-bain