August 13, 2019
See Full Show Notes here: Founder James Christie works as director of user experience at , which partners with the likes of inspiring companies like Cigna Health and Cincinnati Children’s Hospital to make their interaction with clients more...
See Full Show Notes here: https://growensemble.com/sustainable-ux-james-christie
SustainableUX Founder James Christie works as director of user experience at Mad*Pow, which partners with the likes of inspiring companies like Cigna Health and Cincinnati Children’s Hospital to make their interaction with clients more inclusive and accessible.
But as he started tapping more and more into his internal drive for purpose, he knew he sought more of it than what he was getting there. Yes, he enjoyed teaming up with fantastic nonprofit partners, but wasn’t as into collaborating with other clients driven by the bottom line. He wanted to make more of a positive impact.
And he was increasingly scared by how quickly climate change was intensifying.
“In software, I can help, but it’s not going to do you much good if the world’s on fire,” he says. “I began feeling increasingly irrelevant against that backdrop.” He began looking more deeply into the effects of his personal and professional carbon footprint, and how to measure digital impacts.
“What became more urgent was climate change,” he adds. “It’s become increasingly scary for me, as it has for many.” That led him to create, in a very hands-on and grassroots way, the SustainableUX Conference, to dig deep into how our ubiquitous digital habits affect energy use, pollution and more. He is also an active presenter (and writer) on topics including responsive design; in addition to SustainableUX, he has shared his research at South by Southwest (SxSW), IA Summit, UXPA International and UX Scotland.
He and his small volunteer team hoped the first SustainableUX would attract 40 visitors. It drew 400. Year two, 1,300 attended online, with hundreds watching presentations after the fact, absorbing insight into everything from green web-hosting to biomimicry in design.
Nivi Achanta is the founder and CEO of Soapbox Project, making social impact easy for busy people, starting with bite-sized climate action plans! She believes in positive messaging around social change and shares experiences that have motivated her to make …
Madeleine Shaw joins Cory for a second time as they discuss the journey to becoming a social entrepreneur. She is the Co-founder and Director of Partnership and Impact of Aisle, a B Corp focussed on commercializing reusable menstrual products, the …
Host Cory Ames sat down with Giancarlo Marcaccini, a successful social entrepreneur and the CEO of East West Tea Company, which parents Yogi Tea and Choice Organics, to get his advice for up & coming impact driven entrepreneurs.