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#42 - Leveraging Adversity for the Greater Good with Social Entrepreneur and CEO of ROAR for Good, Yasmine Mustafa

October 01, 2019

#42 - Leveraging Adversity for the Greater Good with Social Entrepreneur and CEO of ROAR for Good, Yasmine Mustafa
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Yasmine Mustafa drew directly from personal experience when founding ROAR for Good -- an innovative, mission-driven company developing tech to keep women safe in some of the most vulnerable circumstances.


Yasmine Mustafa drew directly from personal experience when founding ROAR for Good -- an innovative, mission-driven company developing tech to keep women safe in some of the most vulnerable circumstances.

The first piece of inspiration was her emotional experience as a refugee who survived the Gulf War and the insecurity of being an undocumented immigrant.

“I was constantly in a walking-on-eggshells environment,” she says. “I wasn’t sure if someone was going to find out [my status], and I was wondering if I was being exploited at work. I always had this fear in the back of my mind because of being discovered.”

The second piece of inspiration came when she did become an American citizen and took her passport backpacking across South America. Yasmine was shocked to encounter so many fellow travelers who had experienced sexual harassment and sexual assault. Right after she returned home, a friend and neighbor was raped. At that moment, she knew she had to do something.

Drawing from her extensive entrepreneurial experience (graduating with a major in entrepreneurship, launching 123LinkIt for bloggers and the Philadelphia chapter of nonprofit Girl Develop It) Yasmine founded ROAR for Good in 2014. The company started as a business-to-consumer platform equipping women with stylish wearables designed to emit a loud alarm in the case of an aggressor, and to message emergency contacts with location information immediately (there’s also a silent alarm option).

It has since pivoted to prioritize business-to-business duties, outfitting hotels with wearables for their staff. ROAR for Good's product not only meets a new law requiring hotels to protect their staffers, but it also meets a staggering need for safety in an industry when more than half of employees have experienced sexual harassment.

“It’s just horrible what they go through,” Mustafa says. “They open the door never knowing what’s on the other side. Imagine the anguish and mental anxiety.”

In this episode, we dive deep into Yasmine's experience as a refugee, as a woman, and as an inspiring social entrepreneur striving to make a difference. We learn more about the origin story of ROAR for Good and what ultimately led them to switch from a business-to-consumer to a business-to-business model, as well insight into entering the technological world with no real "tech" experience, and how she was able to build a successful, revolutionary tech product anyway

 

Full Show Notes: https://growensemble.com/yasmine-mustafa-roar-for-good/ 

Yasmine Mustafa Profile Photo

Yasmine Mustafa

CEO, Co-Founder, Social Entrepreneur

Yasmine Mustafa is a social entrepreneur and the CEO of ROAR For Good. Fueled by a passion to leverage technology for good, she leads the ROAR team in their mission to cultivate safer workplaces and empowered communities.

Dedicated to fostering inclusive opportunities in business and education, Yasmine draws upon her own experiences as an immigrant and woman in tech to create a platform for conversation and igniting change. In addition to ROAR For Good, Yasmine launched the Philadelphia chapter of Girl Develop It (a non-profit providing affordable opportunities for women to learn software development) and serves on the board of Coded by Kids (a non-profit providing free tech education to inner-city youth).

Her role as a leader and advocate has been recognized by the BBC, CNBC’s Upstart 100, Philadelphia Magazine, Philadelphia Business Journal, Technical.ly Philly, and the City of Philadelphia, among others. She is a 2x TedX speaker with a roster of speaking credits that also include SXSW and CES.

Prior to launching ROAR for Good, Yasmine founded and sold her first company to a prominent content marketing firm in Silicon Valley. She graduated summa cum laude from Temple University with a Business Management Degree.