#59 - Company Culture Design: A Holistic Look at Defining Values & Purpose for Better Business with Lorie Corcuera, CEO & Co-Founder of SPARK Creations Inc.

January 21, 2020

#59 - Company Culture Design: A Holistic Look at Defining Values & Purpose for Better Business with Lorie Corcuera, CEO & Co-Founder of SPARK Creations Inc.
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See Full Show Notes here: Nine years ago, Lorie Corcuera co-founded SPARK Creations Inc. after going through a brutal divorce where she struggled to hold on to her identity and sense of self. After revitalizing herself, and defining her own...


See Full Show Notes here: http://growensemble.com/spark-creations-lorie-corcuera/

Nine years ago, Lorie Corcuera co-founded SPARK Creations Inc. after going through a brutal divorce where she struggled to hold on to her identity and sense of self. After revitalizing herself, and defining her own individual values and purpose, she knew she wanted to help others do the same. While she and fellow co-founder Aileen De La Torre started with women’s retreats, their impact grew to a point where they brought their discovery process to organizations to help establish a more sustainable culture that leaves employees feeling more engaged -- not just in the workplace, but in the rest of their lives as well. 

Lorie is insistent about the concept of life-long learning. She insists against using the word “expert” because while she always wants to share what she has learned, she knows that she is still learning and evolving. This type of open-minded thinking is a major component of why she is so effective at this line of work, and how SPARK has been able to reach almost a decade of impactful work.

What does an ideal company culture look like? What are the limiting factors that prevent organizations from getting to that point? How can leaders begin to reflect on their own personal values and belief system more deeply? These are the main questions that drive the thoughtful conversation within this episode.