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VP of Global Public Relations & Communications
Mikey Sadowski is the GM (VP) of Global PR & Communications at Intrepid Travel, a purpose-driven tour operator that is both the world’s largest adventure travel company and travel B Corporation.
He is involved in shaping the brand’s global positioning, advocacy and communications as a leader in responsible travel.
Some companies use misleading marketing strategies to appear more environmentally friendly. For the ones that actually “walk the talk”, how do they separate their brand from this practice? One way is through setting ethical marketing guidelines.