Paul Greive

Farmer, Founder, Veteran

"Deep in my cells I know there's something bad at the end if I don't give it everything. This keeps me honest. It keeps me scared. I am stronger because I know there is a consequence. I know I can't get away with slacking off. This is what happens when you ascend above mediocrity. It's a game. It's a test. It is the way I live my life."
-- Mark Twight, Ice Climber

My vision has less to do with size and more to do with impact. I want to leave a positive mark on global agriculture. I want to see environmentally destructive factory farming come to an end. I want to see antibiotics, especially prophylactic antibiotic use, come to and end - preferably before a major outbreak of antibiotic resistance caused by livestock. I want to see a future that's regenerative, where manure is an asset and not a liability. Where we're building soil organic matter, producing a nutrient dense chicken, and giving animals a high level of welfare that we can be proud of and transparent to.

Read Paul's story: https://www.pasturebird.com/pages/meet-farmer-paul